Audi Fashion Festival
Singapore 2014

"The art of progress"

Internationally recognized as one of the top fashion weeks in the world, the Audi Fashion Festival (AFF) Singapore is Asia's premier Fashion Festival. Having carved out a unique positioning as one of the first Fashion Festivals globally to welcome consumers to what are traditionally by-invite only shows for media and trade, AFF is without doubt the most iconic fashion & lifestyle event in Singapore’s annual calendar.

Organised by Singapore's leading fully integrated communications agency, Mercury Marketing & Communications, AFF is the only Fashion Festival in the world to bring together emerging and exciting Asian names alongside the best of the best in the international arena. Since it's inception in 2009, it has showcased world-class collections by top international designers and labels, including Christian Lacroix, Vivienne Westwood, Gareth Pugh, Marc by Marc Jacobs, Missoni, Ungaro, Erdem, DSquared2, Roberto Cavalli, Mugler, Zac Posen and Roland Mouret and more. In 2013, the Festival welcomed designer icons Carolina Herrera, Tsumori Chisato, Peter Pilotto and Hussein Chalayan. Over the years, a prestigious list of supermodels and celebrities from the fashion and music industry have graced the Festival such as Erin O’ Connor, Jacquetta Wheeler, Carmen Kass, Tao Okamoto, Tallulah Harlech, Russell Jaames, Tokio Hotel, Sophie Ellis Bexter, Leigh Lezark, Boy George and more.

AFF is a prestigious high-profile platform for premium lifestyle brands to affiliate with. The Festival offers unique opportunities for corporate partners to increase brand awareness, image and prestige, generate consumer preference and to foster brand loyalty. For more information on sponsorship packages, kindly contact: info@mercurymc.com.sg

Audi Fashion Festival Singapore 2014 embraces the art of progress as it returns to the heart of Orchard Road with the largest showcase of homegrown and Asian talents together with international stars.

In line with this year's theme, the festival opens on 14 May, for the very first time, with an Asian designer. Presenting his Fall 2014 collection, acclaimed red carpet designer, Prabal Gurung, makes his debut return to Singapore. Closing the festival this year with his first ever show in Asia, legendary designer to the stars, Oscar de la Renta, will present a stunning showcase that includes his Fall 2014 collection. Adding to the star-studded mega event are Hollywood celebrity, Kate Bosworth and international Asian supermodel Godfrey Gao, hosted by Official Skin Care SK-II. Also in attendance is Chief Executive Officer of the Fashion Designer of America (CFDA), Mr. Steven Kolb and more.

Guests can look forward to a true VIP experience from the red carpet entrance and reception, before each show.

We look forward to seeing you at Audi Fashion Festival 2014!

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About Mercury Marketing
and Communications

Mercury Marketing & Communications is an award-winning agency with three divisions – Mercury PR, Mercury Events and Mercury Creative – specializing in fashion, lifestyle and luxury industries. Since 2009, Mercury has organised the Audi Fashion Festival Singapore, bringing in shows with attendance by international designers including Christian Lacroix, Vivienne Westwood, Roberto Cavalli, DSquared2, Missoni, Ungaro, Mugler with Nicola Formichetti, Zac Posen, Roland Mouret, Carolina Herrera, Tsumori Chisato, Peter Pilotto and Hussien Chalayan. Mercury is also the founder of Blueprint in 2004, an initiative designed to support Singapore and Asian designers, which is today a fashion exhibition and trade show in partnership with Textile and Fashion Federation and MP Asia since 2010. Mercury has also taken on the role of organizing the Asia Fashion Exchange in 2010, a public-private sector partnership spearheaded by the Singapore Tourism Board, together with government agencies SPRING Singapore, International Enterprise Singapore to promote Singapore as the fashion hub of Asia. In 2012, Mercury was awarded Local Hero in Marketing Magazine Agency of the Year Awards for both Public Relations and Events Agency of the Year 2012, and also gained recognition at the prestigious STB Experience Awards 2011, with the Audi Fashion Festival Singapore winning Leisure Event of the YEar and Blueprint winning Exhibition of the Year.

About Asia Fashion Exchange (AFX)

AFX 2014 will take place from 12 to 18 May 2014. AFX aims to position Singapore as Asia’s leading fashion hub, and is made up of four pillar events. These are BLUEPRINT, a trade show that positions itself as the fashion trade gateway to Asia which creates business opportunities between international buyers and promising design players; Asia Fashion Summit, a premier business conference that generates thought leadership content and insights on fashion topics for industry professionals; Audi Fashion Festival Singapore, a showcase of world-class collections by top and emerging designers and labels, both international and Asian; and Audi Star Creation, a regional fashion design competition to spot budding talent. AFX is a joint private and public sector initiative involving the Textile and Fashion Federation of Singapore (TaFf), Mercury Marketing and Communications and government agencies, International Enterprise (IE) Singapore, SPRING Singapore (SPRING) and Singapore Tourism Board (STB). For more information, please visit www.asiafashionexchange.com.sg.

Getting there

Tent@Orchard, Ngee Ann City, Civic Plaza

Address 391 Orchard Road Singapore 238873
Telephone 6506 0462
By Mrt 5 min walk from Orchard or Somerset MRT Station on the North South Line
By Car The carpark entrance is accessible through Orchard Turn
By Taxi Taxis may access the drop off point through Orchard Turn