| Title Sponsor – Audi |
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| Official Card – MasterCard |
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| Official Charity Partner – Celton |
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| Official Mobile Phone – Samsung Mobile |
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| Official Jeweler – Tiffany & Co. |
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| Event Organiser – Mercury Marketing & Communications |
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TITLE SPONSOR | AUDI
Audi Fashion Festival!
Whether in the world of fashion or prestige
cars, luxury stems from good design and
superlative standards of quality. The theme
for the Audi Fashion Festival 2010, Designing
the Future, provides the perfect intersection
between design and innovation. With
collections from DSQUARED2,, Roberto
Cavalli, and Raoul, the Audi Fashion Festival
will once again have all eyes of the fashion
industry on Singapore. Adopting
sophisticated, progressive and contemporary
design values, the designers taking part this
year share with Audi a passion for designing
the future.
Audi and Fashion
Audi and fashion are a natural partnership.
Like the world’s best designers and labels,
Audi uses only materials of the highest calibre
in its cars, often tailored to the individual
requirements of the customer. Audi has been
a great supporter of fashion festivals around
the world including Joburg Fashion Week,
Berlin Fashion Week, The Singapore Fashion
Festival and last year’s Audi Fashion Festival.
Audi also has prestigious associations with
iconic designers such as Karl Lagerfeld and
Miuccia Prada. The premium carmaker has a
long history of “Designing the Future”. Its
innovative design and technology occupy
pioneering roles in the automotive industry.
The new Audi R8 Spyder
Like leading-edge fashion, the new Audi R8
Spyder, which will make its debut at the Audi
Fashion Festival 2010, makes a very clear
statement about design, style and
sophistication. The car is breathtakingly
dynamic, providing a combination of
performance and emotion. The R8 Spyder is
equally at home cruising the great boulevards
of the world with the top down as it is on the
track – it can travel from 0-100km in just 4.1
seconds. Like every open-top Audi, the R8
Spyder has a cloth top – an uncompromising
solution for a high-performance sports car
www.audi.com.sg
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OFFICIAL CARD | MASTERCARD
Anywhere. Anytime. Any Currency. MasterCard is the official card at Audi Fashion Festival 2010 and at the heart of Singapore fashion. MasterCard is a driving force at the heart of world commerce, enabling global transactions and bringing insight into the payments process to make commerce faster, more secure and more valuable to everyone involved. At the core of their business strategy is their unique focus on customers. Through their unified global structure, MasterCard provides their customers with innovations, insights and perspectives to enhance their business globally.
MasterCard is building a strong fashion platform globally, providing relevant means to enhance its customers’ premium portfolios and strategy through a spectrum of privileges that help cardholders celebrate and enjoy fashion. MasterCard has been involved in some of the foremost premium global fashion events, including the Rosemount Australian Fashion Week, MasterCard Luxury Week Hong Kong and 30 Days of Fashion Presented by MasterCard in New York.
There is no better card than MasterCard.
www.mastercard.com/sea
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OFFICIAL CHARITY PARTNER | CELTON
The Celton Group has achieved much of its success through its dedication and commitment to creativity and innovation for our customers particularly in the areas of technology. The cultivation of new ideas has allowed the group to expand the business into new segments and into new geographies laying a strong foundation for our future success and growth.
The fashion industry has in its own way demonstrated a capacity to reach out to new markets and new customers bringing new perspectives, vision and ideas. The Audi Fashion Festival represents the emergence of Singapore as both a hub of Asian creativity and talent as well as a magnet for international attention from the global fashion industry.
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OFFICIAL MOBILE PHONE | SAMSUNG
Samsung continues to reinforce its commitment to Singapore’s fashion scene through the participation in the Audi Fashion Festival 2010 as official mobile phone brand, following its sponsorships of Singapore Fashion Festival in 2008 and Audi Fashion Festival in 2009. Through cutting-edge fusion of design and technology, Samsung continues to break new ground in mobile phone design to delight style-conscious consumers with the Samsung Wave, announced recently at the Mobile World Congress 2010.
www.samsung.com/sg
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OFFICIAL JEWELER | TIFFANY & CO.
Tiffany & Co. was established in 1837 with a commitment to quality and
craftsmanship that is the basis of its heritage as a world-premier jeweler.
Renowned for its diamond authority, the company continues as fashion’s arbiter
with designs of legendary style that reveal Tiffany in its truest light: a dynamic
enterprise of modern glamour and luxury that is dedicated to its great tradition
of excellence.
www.tiffany.com
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EVENT ORGANISER | MERCURY M&C
Mercury M&C is a leading Events & PR company in Singapore, specialising in fashion, lifestyle and luxury events. Mercury is the organiser of two festivals owned by the Singapore Tourism Board – the Singapore Fashion Festival 2004 and the Singapore Fashion Festival 2008. In 2009, Mercury held a privately-owned festival – the Audi Fashion Festival 2009. Under Mercury’s management, international designers and supermodels that have made personal appearances in the fashion festivals include Gareth Pugh, Julien MacDonald, Christopher Bailey – Creative Director of Burberry, Matthew Williamson, Carlos Miele, Izumi Ogino - Founder and Creative Director of Anteprima, Kevin Carrigan – Creative Director of ck Calvin Klein, Jacquetta Wheeler, Erin O’Connor, Emma Pei and Marcus Schenkenberg.
www.mercurymc.com
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OFFICIAL HOME APPLIANCES | BOSCH
Bosch strides ahead of trends once again with its partnership with Audi Fashion Festival 2010 (AFF). A
market-leader in green technology, Bosch is the poster-child of responsibility, sustainability, efficiency
and transparency, especially when it comes to resources and energy. It also champions innovation and
design excellence in all its equipment and appliances. Fashionistas will be able to experience Bosch
first hand at this year’s AFF.
www.bosch.com.sg
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OFFICIAL LOGISTICS PROVIDER | AGILITY FAIRS & EVENTS LOGISTICS
Blazing its way into Singapore for the second time, the Audi Fashion Festival 2010 brings a dazzling
showcase of the latest from international fashion greats. All set to ensure that the trailblazing week
will be complemented with the smooth delivery and arrival of the offerings from the participating
designer collections, Agility Fairs & Events is proud to be the Official Logistics Provider for the event.
www.agilitylogistics.com
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OFFICIAL LIGHT SPARKLING BEVERAGE | COCA-COLA LIGHT
Coca-Cola light is one of three core Coca-Cola brands alongside all-time favourite Coca-Cola and Coca-
Cola Zero. Coca-Cola light has 100% light taste and zero calories and has a wide following. Since 1982
Coca-Cola light and Diet Coke, as it is known elsewhere, have become international household names,
refreshing people around the world. Today the billion-dollar brand is available in the following
flavours: Black Cherry Cola Vanilla, Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime,
Cola Orange and Cola Raspberry, and in over 170 countries. Coke light is the No. 3 soft drink in the
world. Visit dietcoke.com for more interesting Coke light news, history and nutrition facts. (Did you
know? The Coca-Cola Company offers over 700 low- and no- calorie beverages in our portfolio.)
www.coca-cola.com.sg
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OFFICIAL CHAMPAGNE | LAURENT PERRIER
Founded in 1812, Laurent-Perrier has been avant-garde in creating unique and elegant champagnes
for nearly two hundred years. The house was acquired by the Nonancourt family in 1939 and for over
65 years Bernard de Nonancourt has dedicated his life to innovating and perfecting Laurent-Perrier
Champagne. As a result, Laurent-Perrier is one of the world’s most esteemed champagne brands, and
also the largest family-owned brand. Laurent-Perrier offers a wide range of fine Champagnes to suit all
palates and occasions, and is proud to be the Official Champagne sponsor for Audi Fashion Festival
2010.
www.laurentperrierus.com
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OFFICIAL MAKEUP | M·A·C COSMETICS
M·A·C Cosmetics is the official sponsor of Fashion Week in London and Sydney and supports fashion
weeks in cities throughout the world including Athens, Copenhagen, Delhi, Madrid, Milan, Paris,
Singapore, New Zealand, and Moscow. M·A·C also co-sponsors Tokyo Fashion Week. Beginning in New
York, M·A·C’s international team of over 120 PRO Makeup Artists – joined by the most talented
freelance artists from around the world – embark on the fashion migration trail going from New York
to London, Milan and Paris. The M·A·C PRO Teams work closely with such legendary makeup artists
as Tom Pecheux, Charlotte Tilbury, Val Garland, James Kaliardos and Polly Osmond and play key roles
in creating the makeup looks on the most famous runways in the world.
www.maccosmetics.com.sg
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OFFICIAL HAIR | REDKEN
Inspiring World of Redken, part of the Audi Fashion Festival this year, will be an evening of innovative
style, freedom of expression and individual creativity at its very best. Held at the tent@ Ngee Ann City
on April 29th 2010 at 9 pm, Redken will showcase its trend-setting and innovative style with the
presentation of two local celebrity Redken artists Casey Chua and Eugene Ong.
www.redken.com
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OFFICIAL WINE | ROSEMOUNT
ROSEMOUNT is already an established player in the fashion circles of Australia, with its annual
sponsorship of the ROSEMOUNT Fashion Festival in Sydney. It is now extending its fashion brand
influence in Asia by being the official wine label at Audi Fashion Festival 2010, Singapore for the
second consecutive year. This year at the festival, ROSEMOUNT’s collection of stylish wines including
its ‘couture’ tier known as ROSEMOUNT SHOW RESERVE will be showcased. ROSEMOUNT O is the
new stylish drink to be seen with, promising a truly revitalizing experience with every sip!
www.rosemountestate.com.au
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OFFICIAL AIRLINE | SINGAPORE AIRLINES
When Singapore Airlines was formed in 1972, it operated a modest fleet of 10 aircraft to just 22 cities
in 18 countries, most of which were in Asia. With a commitment to fleet modernization, product and
service innovation and market leadership, the Airline quickly distinguished itself as a world-class
carrier. Today SIA is internationally recognized as the world’s leading airline and operates a modern
passenger fleet of more than 100 aircraft. Its network, including Singapore Airlines Cargo and SilkAir
destinations covers 97 cities in 39 countries.
www.singaporeair.com
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PREFERRED ARTISAN CHOCOLATE PARTNER| JEWELS ARTISAN CHOCOLATE
The art of making chocolate is one that requires great passion – striving to bring indulgence to the palate and enchantment to sight. At Jewels artisan chocolate, we handcraft every gem of chocolate to tantalize your senses. Imagine our chocolatiers concocting a recipe of the finest cocoa beans and exquisite accents to excite and charm both your eyes as well as your taste buds. For the first time in Singapore, we bring you this ambrosial experience. Elevate your expectation of desire as you discover exotic Asian ingredients melded expertly into artisan chocolates. Savour our treats and prepare for a journey into decadence like you’ve never encountered before.
www.jewels.com.sg
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OFFICIAL GARMENT CARE PARTNER | NOVITA, the Lifestyle Makers
For three consecutive years, NOVITA is proud to be the official garment care partner for this premium fashion fiesta.
The trusted choice for boutique owners, discerning homemakers and fashionistas, NOVITA Garment Steamers optimally straighten and smoothen out fabrics without any burns or damage.
Also endorsed by popular artiste Wong Li Lin & Diana Ser, NOVITA Garment Steamers bring you quality garment care at its best!
www.novita.com.sg
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