alldressedup is an international fashion label that embodies the free-spirited and spontaneous charm in its collection drawing inspiration from the various life experiences of the confident, stylish and urban-minded women who are not swayed by fleeting seasonal trends. The brand features a complete line of fashion and accessories that embraces a distinctive sense of ultimate sophisticated modernity.
Founders and creators of the unique brand, Lionel Leo and Tina Tan-Leo, share an illustrious and extensive 30 years of experience in the luxury fashion / lifestyle retail and brand franchise business. She simply defined the brand’s worth and philosophy with “I was all dressed up at six!” which was her response to her husband, Lionel’s question as to how and when her consummate passion for fashion started. With their impeccable taste and foresight coupled with a global industry perspective and uncompromising vision, the label has been consistently producing stellar collections driven by a young, talented and dynamic team of designers, production specialists and creative stylists.
With immense success from its inaugural launch collection in 2005 and opening of its 2 stand alone stores in Singapore at prestigious shopping districts, the brand has steadily achieved its objectives through marketing and distributing its seasonal collections internationally. The brand currently shows at the bi-annual New York and Paris Fashion Week with more than 65 internationally recognized stockists in the USA, Middle East, Italy, France, United Kingdom, NorthernEurope, Japan and China markets. Most notable department and specialty stores are Saks Fifth Avenue in the USA, Lane Crawford (Hong Kong), Net-a-Porter (USA and UK), Biffy (Italy). PR coverage and publicity for alldressedup have blazed the international pages of Vogue UK, Vogue China, Elle US, Teen Vogue US, In Style US, Financial Times, Time, Lucky magazine, ‘O’ magazine by Oprah Winfrey, Harper’s Bazaar UK, WWD, London Telegraph, Newsweek,Vogue.com and Style.com
Alldressedup has dressed international and Asian celebrities with the likes of Fergie, Michelle Yeoh, Lucy Lui, Danni Minogue, Cheryl Cole, Zhang Zhi Yi, Kelly Lin who have all have been spotted wearing the label.
Today, alldressedup is positioned as a contemporary, stylish and innovative fashion label with a penchant for eclectic and unique thematic design details. The brand’s philosophy is further realized with the cultivation of Asian artisans and infusing design elements inspired by the heritage of distinctive folk art reflected in selected collections throughout the seasons.
Building and sustaining a distinctive brand appeal and image for the label is a strong business tool for alldressedup, and this is successfully carried out through various branding, marketing and distribution activities. The company which is headquartered in Singapore is a regular participant at The Singapore Tourism Board’s annual Singapore Fashion Festival, an event that has provided alldressedup with an excellent platform for international exposure to both buyers and media alike.
The brand is also supported by several government trade agencies including the pivotal IE Singapore as alldressedup continues to scale greater heights in the global fashion and distribution arena.