Since its inception in 2002, the homegrown brand of F J Benjamin has grown from strength to strength. Created by husband and wife team Douglas and Odile Benjamin, it began as a men’s shirt label and in response to changing customer needs, evolved into a complete ready to wear collection for men and women in 2008, including accessories and timepieces.
With 22 standalone boutiques and shop-in-shop concepts to-date in prime retail locations in Singapore, Malaysia, Indonesia, Philippines and most recently, Australia, RAOUL has made a significant impact on the fashion scene in Asia with its mandate to create affordable luxury products without compromising on stylish design and good quality for today’s discerning customer.
Based on its success in Asia, RAOUL eyed plans to expand into the international market by establishing a showroom in fashion capital New York in late 2009. RAOUL made its international debut at the New York and Paris Fall/Winter 2010 Fashion Week, and introduced a knitwear capsule by Tom Scott for RAOUL, as part of a unique rotating collaborative project, where a guest creator is selected to design a category that they specialize in.
Renowned retailers such as UK-based Harrods and Matches bought into the line and will continue to carry RAOUL for Spring/Summer 2011. RAOUL’s showing at the last Spring/Summer 2011 Fashion Week saw its buyer and press appointments more than doubled on the back of growing interest and word of mouth.
Within a short span of time, RAOUL caught the attention of numerous international media and has been featured in Harper’s Bazaar UK, Vogue UK, Vogue Pelle, Marie Claire UK, The Times, Grazia, WWD, Cosmopolitan US, The New York Times, Vogue.com, Style.com, Instyle Hungary, Glamour Italy and Grazia Russia. International and Asian celebrities like Elle Macpherson, Zhang Ziyi and Fann Wong have been spotted globetrotting in RAOUL. Magazines in Asia with a long tradition of putting international luxury brands on its covers featured RAOUL for the first time, a first for an Asian brand and a testament to its growing credibility as a leading fashion brand.