The Inspiring World IF Redken

Redken was founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent Meehan and Jheri Rhedding, her hairdresser.

Since the beginning, Redken’s mission has been to focus on researching and developing superior products.

The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education.

This “Beauty Through Science” philosophy is a vital part of the brand’s heritage and has engendered many of the industry’s most technologically advanced products.

The Inspiring World IF Redken – Shapes and Shadows is an incredible collaboration of talent, knowledge and creativity resulted in this collection – a showcase of innovation in design and color.

So come join us on the 15th May evening and and draw inspirations from these looks as how you would interpret them every day in the salon.