Title Sponsor / Audi Singapore

The Audi Group delivered around 1,575,500 cars of the Audi brand to customers in 2013. From January through the end of September 2013 the Company posted revenue of €37 billion and an operating profit of €3.74 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings produces cars also in Foshan (China) since December 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs almost 73,000 people worldwide, including around 50,000 in Germany. Total investment of around €22 billion is planned from 2014 to 2018 – mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.

For more information on Audi Singapore, please visit www.audi.com.sg

Official Jewellery / Lee Hwa Jewellery

Lee Hwa Jewellery, Singapore’s leading contemporary fine jeweller, marks its return as a fashion-forward leader in Singapore’s fashion landscape as the Official Jewellery at the upcoming Audi Fashion Festival (AFF) 2014. This highly anticipated partnership, the jeweller’s third year since AFF’s inception in 2009, reinforces Lee Hwa Jewellery’s position as an innovative and creative fine jeweller in Singapore’s dynamic jewellery and fashion industry. Throughout the event, Lee Hwa Jewellery will showcase some of their exquisitely crafted pieces from their latest collection focusing on future-inspired pieces that will continue to be desired by fashion conscious trendsetters.

For more information on Lee Hwa Jewellery, please visit www.leehwajewellery.com

Official Smartphone / Sony Xperia

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its XperiaTM smartphone and tablet portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences.

For more information on Sony, please visit: www.sonymobile.com

Official Skin care / SK-II

SK-II leads Audi Fashion Festival (AFF) with the mantra “Live Your Life, Not Your Age”. As the Official Skincare Partner for the premier fashion event, the prestige beauty brand will be empowering women to look beyond their age and pursue their lives to the fullest. While fashion traditionally takes centre stage at AFF, SK-II will be focusing the spotlight on skin’s beauty and age with an exciting lineup of activities hosted at the tent as well as at its top counters in Singapore.

For more information on SK-II, please visit www.sk-ii.com

Official Hotel / The Singapore Resort
& SPA Sentosa, Managed By Accor

The Singapore Resort & Spa Sentosa, Managed by Accor is a five-star luxury property on Sentosa Island which boasts elegant low-rise architecture and plush interiors designed by Ed Tuttle. This 215-room hotel is a stylish, tranquil sanctuary situated atop a cliff in 27 acres of lush tropical greenery, and home to The Cliff, the hotel's award-winning fine dining restaurant.

The hotel is owned by Royal Group Holdings and managed by Accor, the world's leading hotel operator and market leader in Europe.

Official Venue Partner / Ion Orchard

The "centre of gravity" in the retail scene, ION Orchard with spectacular frontage and cutting edge designs and concepts is the festival’s Official Venue Partner. It allows for the most loved brands to come together for their concept and lifestyle stories within a single development. With over eight levels of wisely designed shopping space, ION totals 66,000 square metres of retail space in the heart of Singapore’s commercial district.

For more information on ION Orchard, please visit: www.ionorchard.com

Official Well Being / Osim

OSIM takes a creative plunge as the official well-being partner for the Audi Fashion Festival (AFF) 2014, bringing relaxation and calm to the busy fashion scene. OSIM is delighted to partner the Audi Fashion Festival, in providing a sanctuary of rest and relaxation, with its range of plush massage chairs and well- being products. The OSIM Recharge Lounge is a tasteful area that provides massages in various forms, with OSIM’s wide range of massage equipment. AFF guests can retreat into the lounge for a rejuvenating massage amidst the high-end, glamour fashion pow- wow.

For more information on OSIM, please visit: www.osim.com

Official hair / Schwarzkopf professional

As a truly global company, Schwarzkopf Professional is committed to being there on every seasonal journey from catwalk to client. From the trends that define the zeitgeist of the season to the inspiration, products, skills and techniques that every stylist needs to interpret those trends to suit their clientele, Schwarzkopf is there every step of the way. For hairdressers, Schwarzkopf is a passport to effortless inspiration and this season is no exception. The biggest stories for Spring/Summer 2014 are tailor-made for salon success, all perfectly adaptable for every client from the edgiest, most fashion-forward to the safer, yet stylish, brigade.
Singapore will once again be the capital for glitz and glamour of fashion this May as it welcomes the Audi Fashion Festival 2014. Happening from 14th – 18th May 2014, this 6th Audi Fashion Festival will showcase the latest trends and designs from celebrated local and international designers as well as emerging young talents. Making this year’s festival even more memorable is the fact that Schwarzkopf Professional will be celebrating yet another milestone as it becomes the ‘Official Hair’ for the event.

For more information on Schwarzkopf, please visit www.schwarzkopf.com

Official Make-Up / Nars Cosmectics

NARS Cosmetics, known for inspiring self-expression, creativity and artistry as well as bringing high-fashion, high-style and forward thinking to beauty, announces that it will continue to be the Official Makeup Sponsor for Singapore’s premier fashion events – Audi Fashion Festival and BLUEPRINT 2014.

After the collaboration and backstage success of Audi Fashion Festival and BLUEPRINT in 2013, NARS Cosmetics will be flying in its global team of skilled makeup artists led by Sadafumi Ito, NARS International Makeup Stylist, and supported by its Singapore team to create exclusive looks for the designers participating in both fashion events.

NARS cosmetics has a strong association with the fashion industry, and its global team was behind some of the most amazing SS14 runway beauty looks from leading and emerging designers as such Alexander Wang, 3.1 Phillip Lim, Helmut Land, Rodarte, Roland Mouret and Thakoon. NARS Founder and Creative Director François Nars is also Marc Jacob’s go-to-make-up artist for all his runway shows.

For more information on NARS Cosmetics, please visit www.narscosmetics.com

Official nail color & care / Sally Hansen

Keep a look out for trend-savvy nail colors, strong manicure shapes, and fashion- forward designs to come strutting down the runway this season. For the first time ever, America’s number one nail brand, Sally Hansen, will be collaborating with the much-anticipated, inaugural Singapore Audi Fashion Festival 2014 for picture-perfect nails. As the sole nail sponsor for the fashion event of the year, Sally Hansen will be providing backstage support for an impressive 15 shows. With an entourage of 10 Sally Hansen expert manicurists, 300 models’ nails will be given a complete, designer makeover.

For more information on Sally Hansen, please visit www.sallyhansen.com